In a move that proves Sony’s corporate strategy is increasingly being dictated by an AI programmed exclusively on “The Art of the Deal” and discarded 1980s business manuals, the tech giant is reportedly shuttering Bluepoint Games. According to a “business review”—the industry term for “we ran the numbers and decided art is a liability”—the masters of the modern remake are being sent to the Great Digital Beyond. This is, of course, the most logical step for a company whose entire brand identity is built on prestige single-player experiences: firing the people who make them.

Let’s dissect the corporate double-speak, shall we? Sony claims that Bluepoint is an “incredibly talented team” whose “technical expertise has delivered exceptional experiences.” It’s a touching sentiment. It’s also the professional equivalent of your partner telling you, “You’re the most amazing, beautiful, and supportive person I’ve ever met, which is why I’m dumping you for a cardboard box with a dollar sign drawn on it.” If their craftsmanship and passion are so “thankworthy,” maybe—and this is just a wild thought—you could reward that passion by letting them keep their health insurance.

The central claim here is that this closure follows a “business review.” We all know what that means. Sony looked at the breathtaking 4K fidelity of *Demon’s Souls*, a game that single-handedly justified the existence of the PS5’s overpriced SSD at launch, and thought, “This is great, but does it have a battle pass? Can we sell the player a $20 skin for a Flamelurker?” Apparently, in the current PlayStation ecosystem, being a “technical powerhouse” that produces Metacritic darlings isn’t enough. You have to be a “live-service funnel” that produces recurring revenue until the heat death of the universe.

The logic is truly staggering. Sony spent years courting Bluepoint, finally acquiring them in 2021 after they proved they could polish a decade-old gem until it blinded the competition. Fast forward a mere three years, and they’re shutting them down in March. It’s high-speed corporate ghosting. It takes longer to finish a playthrough of *God of War: Ragnarök* than it took Sony to go from “You’re part of the family” to “Security will escort you out of the building.”

And let’s talk about the “70 staffers” being cut. In the grand scheme of Sony’s multibillion-dollar empire, 70 salaries is basically the rounding error on Jim Ryan’s farewell golden parachute. Yet, Sony argues this is a necessary “strategic” move. It’s fascinating how “strategy” always seems to involve firing the people who actually build the product, rather than, say, the executives who thought spending $3.6 billion on Bungie was a sound financial pivot.

The assumption baked into this closure is that Bluepoint’s “expertise” is disposable. But facts suggest otherwise. Bluepoint didn’t just remake games; they redefined the technical ceiling of the console. *Shadow of the Colossus* on PS4 was a miracle of optimization; *Demon’s Souls* on PS5 remains one of the best-looking games on the platform four years later. By closing the studio, Sony isn’t just cutting costs; they are lobotomizing their own technical R&D department. But hey, who needs world-class developers when you have “business reviews” and a spokesperson armed with a thesaurus full of hollow compliments?

Sony’s “gratitude” for Bluepoint’s craftsmanship is about as sincere as a “Close Door” button in an elevator. If this is how PlayStation treats its “incredibly talented” teams, the rest of the studios should probably start updating their LinkedIn profiles the moment they receive a glowing performance review. In the world of modern gaming, “exceptional experiences” are apparently no match for the divine wisdom of a quarterly balance sheet. Enjoy your “business review” victories, Sony; I’m sure the fans will be thrilled to play your next “strategic” spreadsheet.