The Apple Watch Ultra 4, touted as Apple’s most capable smartwatch, is currently on sale for $699.99 at Amazon, a $100 discount that matches its best price to date. Powered by the new S11 chip, it boasts faster performance and new Apple Intelligence features like Sound Recognition, Live Rewind, and an upcoming Siri Recap. The watch’s sensors promise more accurate EKG measurements and the ability to track heart rate every five seconds, while the Readiness feature analyzes recent activity, sleep, and health metrics to generate a score from zero to ten, indicating whether to push oneself or take it easy. Battery life is a standout at up to 50 hours, twice that of the Series 12, with a bright display, water resistance up to 100 meters, and dust resistance rated IP6X. Additional conveniences include the second-generation Ultra Wideband chip for Precision Finding and gesture controls for actions like double-tap or wrist flick.

However, let’s roast this article a bit. First, the claim that the Ultra 4 is Apple’s most capable smartwatch is a bold statement, but is it really? The Series 9 or 10 might offer comparable features at a lower price. Plus, who doesn’t love a good discount, but at $699.99, is it really a steal compared to the Series 9’s $399? The S11 chip is touted for faster performance, but how much faster is “faster,” and does it matter for everyday use? Sound Recognition is handy, but does it really alert you to noises like alarms and doorbells, or is it just a fancy buzzword? Live Rewind for the last 15 seconds of a conversation sounds neat, but can you really remember what you said in the last 15 seconds, or is it just a techy boast?

The Readiness feature analyzing activity, sleep, and health metrics to generate a score from zero to ten is intriguing, but is it truly useful? How often will you look at your watch and think, “Gee, I should base my workout intensity on a score of 7 instead of just how I feel?” And what about the battery life? Up to 50 hours is impressive, but how often do you actually use your watch for that long without recharging? Plus, is the extra brightness and ruggedness worth the price jump from the Ultra 3, which also had great battery life and durability?

Lastly, the article mentions three more ways to save, like the Ugreen FineTrack2 Bluetooth tracker and various Apple bands on sale at Woot. While these are nice additions, they feel a bit tacked on and don’t directly support the main argument about the Ultra 4’s $100 discount being its best price to date. So, while the Apple Watch Ultra 4 is indeed a powerhouse with plenty of features, the article could have dug deeper into the specifics and weighed them against the Series models to make its case even stronger.