Apple’s new CEO, John Ternus, has just sent out his inaugural memo, thanking Tim Cook and teasing a massive launch slated for next week, according to Bloomberg. The event on September 9th is expected to unveil the latest iPhone models, including the highly anticipated foldable iPhone Ultra and the iPhone 18 Pro, with Ternus hinting at even more groundbreaking products like camera-equipped AirPods, home robots, and futuristic OLED devices yet to be imagined. However, one might wonder if the excitement is a bit premature—after all, Apple has a history of promising big things and delivering on some, while others remain elusive.

First, let’s roast the foldable iPhone Ultra. While the concept is undoubtedly cool, Apple has been a bit late to the foldable party, with Samsung and Motorola already leading the charge. Plus, foldables have struggled with durability and user experience issues. Does Ternus really think Apple can outdo the competition with a foldable that doesn’t bend in half after a few months? It’s a bold claim, but one that might fold under scrutiny.

Next, the iPhone 18 Pro. Apple loves its yearly iterations, but is the 18th installment really necessary, or just a number game? With incremental upgrades in processing power and camera features, will the 18 Pro truly feel like a quantum leap? Perhaps Ternus is banking on a surprise twist—maybe an integrated AR/VR headset or a solar-powered battery? Those would be game-changers, but are they realistic enough to merit a week-long launch extravaganza?

Ternus also teases “incredible products already in the works and the ones we haven’t even imagined yet.” Home robots and camera-equipped AirPods are plausible, but what about the pièce de résistance? Could it be a self-lacing, AI-powered smartwatch that anticipates your every move, or perhaps a holographic iPhone that projects 3D images directly into your living room? The possibilities are endless, but the question remains: will Apple’s next week launch live up to the hype or just fold under the pressure?

In conclusion, John Ternus’s first memo sets the stage for a thrilling Apple event next week, with the foldable iPhone Ultra, iPhone 18 Pro, home robots, and more promising to dazzle. Yet, as Apple fans know, not all that glitters is gold—some of these innovations might just be shiny wrappers around familiar concepts. So, let’s tune in on September 9th and see if Ternus can deliver on his bold promises or if Apple’s next big thing will simply be another smartphone with a fancy twist.