Nothing is more frustrating than buying a new pair of headphones, an OLED TV, or a laptop just to find out you could have gotten it for cheaper somewhere else a few days or weeks later. That’s why some retailers offer price‑matching policies to keep customers happy and prevent them from shopping elsewhere, especially during shopping events like Amazon’s Prime Day 2026 sale (June 23–26).

Amazon doesn’t offer price matching at all—full stop. Even if you’re an Amazon Prime customer, contacting support won’t likely get a lower price. However, Amazon’s liberal return policy lets you return an item purchased from Amazon if it’s cheaper elsewhere and then repurchase the product wherever it’s cheapest.

Target used to let shoppers price match identical items sold by select retailers (including Amazon), but now only allows price adjustments for identical qualifying items found on Target.com, at a local store, or through an eligible Target Circle deal. You must show the online price or digital ad and provide your receipt within 14 days—screenshots aren’t accepted.

Best Buy’s Price Match Guarantee states a product could be eligible if it’s new, identical to the competitor’s product, immediately available at a qualifying store or site, and not on Best Buy’s exclusion list (e.g., items from Thursday before Thanksgiving to Monday after). Items must have the same model number and color. However, Best Buy only matches prices available to all customers—membership‑exclusive, loyalty‑program, or paid‑member discounts like Amazon Prime Day aren’t matched.

Walmart doesn’t price‑match competitors online; it only matches items purchased from Walmart stores if in stock on Walmart.com. The policy excludes Alaska, Hawaii, and Puerto Rico residents, special event prices (like Black Friday), and items from Walmart Marketplace third‑party sellers, with the final decision often resting with the store manager.

Apple has no official price‑match policy; you can request a refund or credit within 14 days if Apple reduces the product’s price. This doesn’t apply to promotional pricing like Black Friday or Cyber Monday deals.

B&H Photo matches prices on a case‑by‑case basis—contact their customer service via chat, email, or phone (1-800-606-6699 / 1-212-444-6615) for a credit for one identical item per customer.

Costco doesn’t price match competitors but issues a credit for the difference if you buy an item online and request it within 30 days of a price change—except for items purchased at Costco warehouses versus those on Costco.com.

Dell matches identical products from Dell, Amazon, Best Buy, Walmart, Target, HP, Apple, Lenovo, and others but excludes Costco and Sam’s Club. You need to provide a link to the competitor’s product within 30 days of purchase.

eBay doesn’t price match during Thanksgiving–Cyber Monday week but offers a “Best Price Guarantee” on select items; if you find a lower price from Amazon, Best Buy, Target, or Walmart within 48 hours, eBay gives 110% of the difference as a coupon (one item per day).

GameStop mentions no official policy, but tweets and reports suggest it will match items sold and shipped by Amazon, possibly also from Target. The rule isn’t explicit on its website.

Google matches online pricing from select retailers (Amazon, Best Buy, Walmart, B&H Photo, Signifi, Target) within the standard return period—identical products with public links to verify lower prices, excluding preorders, carrier deals, bundles, clearance items, and third‑party sellers.

The Home Depot matches identical, in‑stock products from other retailers (excluding membership wholesalers), special events, used/refurbished items, and rebates; you can request a price match within 30 days with an ad or SKU comparison.

HP matches pretax prices for new comparable PCs and identical HP printers/displays from Dell, Lenovo, Amazon, Staples, Newegg, Best Buy—specs must align. You ask at purchase via chat or call (1-800-888‑0229), excluding promotional periods, Costco/Sam’s Club, third‑party vendors, and financing.

Lenovo matches comparable PCs from Lenovo, HP, Dell with key specs sold through recognized retailers like Best Buy, Walmart, Amazon; you contact a sales rep with product details. Coupons and special discounts aren’t allowed, and build‑your‑own models are ineligible—price guarantee covers five products per year.

Lowe’s matches identical, in‑stock products from ads or local retailers (Amazon, Best Buy, Target, Walmart), excluding one Lowe’s store to another, rebates, clearance items, and special sales events; you present an ad within 30 days via store, phone (1-877-465-6937), or chat.

Microsoft refunds the price difference if its online physical product drops within 60 days of delivery or if a qualifying retailer (Amazon, Best Buy) offers a lower price for Surface or Xbox products. Exclusions include third‑party sellers, clearance items, bundles, rebates, and logged‑in guest prices—request via 1-800-642-7676.

Newegg no longer matches competing retailers; eligible items sold and shipped by Newegg must be identical within seven days of purchase, excluding rebates, coupons, bundles, clearance, open‑box/refurbished products, and third‑party marketplace sellers during major sales events.

Sam’s Club matches between its own stores but not competitors, excluding marked‑down or clearance items—request a price match against other Sam’s Club locations.

So while these policies aim to keep prices competitive, they often come with quirky rules that can leave you scratching your head (and sometimes still out of pocket)!