In the article “How one founder’s bet on ‘the old school web’ is paying off,” Craig Campbell eschews the AI hype train to launch a plain-vanilla website, proving that even in 2026, a good ol’ fashioned site can still score big. Here are some witty counterpoints:

Firstly, the article claims that people aren’t rushing into the website business as Google’s “Zero event horizon” looms. But hasn’t Google been optimizing websites since its inception? Isn’t it more about how you build them than when they’re built? Campbell could’ve leveraged AI to create a smarter site, yet he stuck with classic HTML and CSS—nice try, but did he really need to prove the old school still rules?

Secondly, Campbell’s former investors were breathing down his neck for an AI venture. Yet, after selling his e-commerce tool in 2022, he opted for a website. Was it sheer nostalgia or a strategic move? Perhaps he wanted to show that post-AI success is possible—or maybe he just missed the pixelated glory days of the ’90s.

The article also suggests Campbell’s website has been thriving due to his “gro…” (presumably grit, genius, or something groovy). But isn’t it a bit early to declare victory? Websites can be fickle; traffic spikes one day and dwindles the next. Did Campbell account for seasonal trends or is he banking on perpetual web-surfers?

Lastly, with AI tools like ChatGPT and Midjourney at our fingertips, was it truly necessary for Campbell to prove that a simple website could work? Maybe he wanted to show off his own web-building prowess—or perhaps he just couldn’t resist the lure of a classic URL over an AI-generated one. Either way, kudos to him for making the old school cool again!